Lead generation is the process of attracting people who are likely to buy from you and turning them into contacts your sales team can follow up: form fills, calls, demo requests or booked appointments. Epic Sphere plans, runs and measures lead generation campaigns across search, social, email and your website, so every lead can be traced back to the channel and the spend that produced it.
We focus on lead quality as much as volume. A cheap lead that never answers the phone costs more than an expensive one that becomes a customer, so we track leads through to sales outcomes wherever your CRM allows it and shift budget toward the sources that actually close.
A lead generation agency builds and manages the system that brings qualified prospects to you. That usually means four things: choosing the channels where your buyers already search or scroll, creating offers worth exchanging contact details for, building landing pages and forms that convert, and setting up tracking so you know the cost of every lead.
For most businesses the fastest source of leads is paid search through Google Ads, because it reaches people at the moment they are looking for a solution. Paid social on Meta and LinkedIn adds reach and retargeting, while SEO and content build a steady flow of organic leads over time. If you sell to other businesses, our B2B marketing service adds account-based targeting and longer nurture sequences.
Every campaign is built around a clear cost-per-lead target and a definition of what a qualified lead means for your business.
A simple three-stage process that gets campaigns live quickly and improves them every month.
01
We define your ideal customer, what a qualified lead looks like, your target cost per lead, and which channels and offers to test first.
02
We set up tracking, landing pages, ad campaigns and follow-up sequences, then launch with controlled budgets so early data is clean.
03
We review lead quality with your team, cut what does not convert, and move budget into the channels and audiences producing customers.
Cost depends on your industry, location and the channels used. You pay an agency management fee plus your ad spend. We agree a target cost per lead with you before launch and report against it every month.
Paid search and paid social campaigns usually start producing leads within the first one to two weeks after launch. SEO and content-driven lead generation takes longer, typically three to six months.
No reputable agency can guarantee lead numbers, because results depend on your market, offer and budget. We set realistic targets from early campaign data and are transparent about what is and is not working.
We define it with you at the start: for example, a prospect in your service area, with a budget that fits, who requested a quote or call. Leads are scored against that definition, not just counted.
Yes. We connect forms and call tracking to common CRMs such as HubSpot, Salesforce and Zoho, or send instant email and SMS notifications if you do not use one.
Our team will answer all your questions. we ensure a quick response.
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