Healthcare marketing is the promotion of medical, specialist and allied health services to attract new patients, increase referrals and build trust in a provider. Epic Sphere works with clinics, specialists and allied health practices such as physiotherapy, chiropractic, psychology, podiatry and occupational therapy, running patient-focused campaigns across local SEO, Google Ads, websites and referral marketing.
Healthcare advertising carries extra responsibilities, so our campaigns are built to follow platform health-advertising policies and to keep patient information out of ad and analytics tools.
Patients are making decisions about their health, so trust and clarity matter more than clever advertising. Successful healthcare marketing explains conditions and treatments plainly, shows practitioner credentials and patient reviews, and makes booking simple. It also has to respect advertising rules: Google and Meta restrict certain health targeting, and privacy laws such as HIPAA limit how patient data can be used in tracking and remarketing.
We design campaigns with those limits in mind from the start. Healthcare practices also often depend on professional referrals, so we combine patient-facing marketing with referrer communication. Dental practices have a dedicated program on our dental marketing page.
Patient acquisition and referral growth, built on trust and compliance.
Grow appointments and referrals while protecting patient trust.
01
We learn your services, practitioners, patient types, referral sources, capacity and the regulations relevant to your field.
02
We optimize your website and local listings, set up privacy-conscious tracking, and launch search and referral campaigns.
03
We report on booked appointments, referrals and cost per new patient, and refine services, locations and messaging based on results.
Yes, with some restrictions. Google limits certain health-related keywords, targeting and remarketing, and some services require certification. We build campaigns within those policies.
We design tracking and campaigns so that protected health information is not sent to advertising or analytics platforms, and we will work within your practice's compliance requirements. Your organization remains responsible for its own HIPAA compliance.
We work with physiotherapy, chiropractic, psychology, podiatry, occupational therapy, speech pathology, dietetics and other allied health and specialist practices.
By making it easy for referrers to understand your services and refer patients: referrer-focused web pages, regular updates to referring practitioners, and simple referral forms.
Google Ads and Google Business Profile improvements can increase bookings within weeks. Organic SEO typically takes three to six months to show strong results.
Our team will answer all your questions. we ensure a quick response.
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