
Education marketing is the promotion of schools, colleges, universities, training providers and online course businesses to attract and enroll students. Epic Sphere runs student recruitment campaigns that reach prospective students (and the parents who influence them) across search, social and email, and guide them from first inquiry to enrollment.
We measure results in applications and enrollments, with reporting that shows the cost per enrolled student by program and channel.
Students research options for weeks or months before applying, often comparing several institutions. Enrollment grows when you are visible during that research, clearly answer the questions students ask (cost, outcomes, schedule, entry requirements), and follow up quickly after an inquiry.
We combine program-level SEO and Google Ads for people searching for specific courses, social advertising on Meta, TikTok and YouTube to reach students earlier, and automated email and SMS nurturing that moves inquiries toward open days and applications. Vocational providers should also see our RTO marketing service.
Campaigns aligned with your intake dates and enrollment targets.
Planned backwards from your enrollment targets and intake calendar.
01
We review your programs, intake dates, enrollment targets, student personas and competitors, and identify which courses need the most support.
02
We build program landing pages, tracking and campaigns, scheduled to peak ahead of each application deadline.
03
We report on inquiries, applications and enrollments by program and channel, and reallocate budget toward the best-performing courses.
Ideally three to six months before an intake, because students research early. Campaigns then intensify in the final weeks before application deadlines.
Search captures students who know what they want to study; social platforms such as Instagram, TikTok and YouTube reach students earlier in their decision. Most institutions need both, plus email nurturing.
Yes. For schools and many undergraduate programs, parents strongly influence the decision, so we create separate messaging and targeting for them.
Yes. We run campaigns targeting specific countries, adapt messaging for international audiences, and track inquiries by market.
By inquiries, applications and enrollments, with cost per enrolled student reported for each program and channel.
Our team will answer all your questions. we ensure a quick response.
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