B2B marketing is marketing aimed at other businesses rather than consumers. Buying decisions involve several people, sales cycles run for weeks or months, and the goal is usually a qualified sales conversation rather than an instant purchase. Epic Sphere builds B2B programs that generate pipeline: demand generation, account-based marketing, LinkedIn advertising, SEO and email nurturing.
We work closely with your sales team so marketing is measured on meetings booked and revenue influenced, not just clicks and impressions.
In B2B, you are usually persuading a buying committee, not an individual. A typical deal involves a user, a budget holder and a technical or procurement reviewer, each with different questions. Effective B2B marketing gives each of them the content they need: practical guides for users, ROI and pricing clarity for decision makers, security and integration detail for reviewers.
Because the sales cycle is longer, nurturing matters as much as the first touch. We combine targeted acquisition (LinkedIn and Google Ads) with email sequences and retargeting that keep your company in front of accounts until they are ready to buy. If you need volume at the top of the funnel, our lead generation service plugs straight in.
Programs designed around your ideal customer profile and the way your buyers actually make decisions.
Built to align marketing with your sales team from day one.
01
We interview your sales team, review won and lost deals, and agree the ideal customer profile, target accounts and what counts as a sales-qualified lead.
02
We build the content, campaigns and nurture sequences, set up CRM tracking, and launch across the channels your buyers use.
03
We meet regularly with sales to review lead quality, refine targeting and messaging, and shift spend toward the accounts and channels that convert to pipeline.
Account-based marketing (ABM) targets a defined list of companies instead of a broad audience. Ads, emails and sales outreach are coordinated around those accounts, which makes it efficient for high-value deals with long sales cycles.
LinkedIn usually has a higher cost per click than other platforms, but its job-title and company targeting is unmatched for reaching decision makers. It works best for higher-value offers where one deal justifies the cost.
Paid campaigns can produce leads within weeks, but B2B sales cycles mean revenue often follows two to six months later. We report on leading indicators such as meetings booked so you can see progress early.
Yes. Sales and marketing alignment is central to how we work. We agree lead definitions together, share feedback loops, and report on pipeline rather than marketing-only metrics.
We work with professional services, software and SaaS, healthcare suppliers, education providers and other businesses that sell to organizations. See our SaaS marketing page for software-specific programs.
Our team will answer all your questions. we ensure a quick response.
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